Author: Sociology Group

  • Karl Polanyi: Biography, Contributions, The Great Transformation

    Karl Polanyi was born on October 25, 1886, in the capital of the Austro-Hungarian Empire, Vienna. He founded the Galileo circle at the University of Budapest and actively participated along with a group of intellectuals to emancipate the potential of Social Science which had an immense impact on the Hungarian intellectual life. In 1908, Polanyi…

  • Claude Levi Strauss: Biography, Theory & Structuralism

    In this article, we would look into the life and contribution of Claude Levi-Strauss in the field of Anthropology and Philosophy. Along with Franz Boas and James G. Frazer, he is considered to be the ‘Father of modern Anthropology’. He is accredited for changing the perception of the Western world about culture and civilization. To…

  • Advertisement : Basic Principles of Advertising & Exaplanation

    It is often noticed that the major agenda in developing an advertisement is usually lost in the mass advertising clutter we are exposed to today. To evoke the desired reaction from the target customer or public, careful planning and orderly collaboration is required which can be achieved keeping in mind these basic principles that follow.…

  • List of Sociological thinkers and their theories and Biographies

    These are world sociological thinkers and their theories with biographies ( we keep adding more social thinkers  ) Irawati Karve Biography and Works Govind Sadashiv Ghurye Biography and Contributions R.K Merton Bio, theories, Contributions & Everything M.N.Srinivas Biography and Contribution to Indian Sociology Bronislaw Malinowski biography and Contributions Yogendra Singh Biography and his Contribution to…

  • Why the era of “Don’t care” began

    If you go through the study of classical history and Anthropology you would see that people used to live together very closely, eat together, and fight together during the war. More accurately primitive societies were collective in their every activity; for instances: hunting-gathering societies used to go for a hunt with the strong members of…

  • What is Total Design Method in Survey Methods

    Dillman says that both mail and telephone surveys are considered as the “stepchildren” of survey research and not as valuable as interview studies. He formulated something called the “Total Design Method” which enables the mail and telephonic surveys to achieve their full potential. There are two parts to the TDM; they are (a) a theoretical…

  • What is Projective Method in Research

    PROJECTIVE METHOD: This is the method of data gathering through doll play, picture interpretation or sentence completion, which can be used with both children and adults. It is used as a means to draw out the respondent’s inner feelings when a direct question is inappropriate or when the true purpose of the study cannot be…