Theories of Mass Media: Gatekeeping, Agenda-setting, Framing, and Priming Theory
Mass media is widely used these days, this article starts with an introduction to mass media and its characteristics. Further, it explains the four different theories used in mass media, namely gatekeeping, agenda-setting, framing, and the priming theory. Adding up to this, the levels and factors are also discussed. A brief into Mass Media: Mass … Read more